000			01244nam a2200433Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0070111243
041			_aeng
082			_a658.8 _bCLA
100			_aClancy, Kevin J
245		0	_aMarketing myths that are killing business : the cure for death wish marketing _cby Kevin J. Clancy and Robert S. Shulman
260			_aNew York: _bMcGraw-Hill Inc. _c1993
300			_axxxv, 308p., app., ind. _c24 cm x 16 cm
365			_aINR _b810
650			_aadvertising
650			_abusiness performance
650			_acustomer service
650			_adirect marketing
650			_amarketing
650			_amarketing climate
650			_amarketing decision making
650			_amarketing department
650			_amarketing planning
650			_amarketing research
650			_ameasuring marketing performance
650			_aplanning
650			_apositioning
650			_apricing
650			_aproduct
650			_apromotion
650			_apublic relation
650			_aretailing
650			_ascheduling
650			_atargeting
650			_atest marketing
700			_aShulman, Robert S
942			_2Dewey Decimal Classification _cBK
999			_c181 _d181