000			00955nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8185614601
041			_aeng
082			_a659.1 _bEVA
100			_aEvans, Robin B.
245		0	_aProduction and creativity in advertising _cby Robin B Evans
260			_aAllahabad: _bWheeler Publising _c1992
300			_axiv, 223p., ref., glos., bib., ind. _c24 x 18 cm
365			_aINR _b140
650			_aadvertising theory
650			_aanatomy of persuasion
650			_acommercial
650			_acreativity in print advertising
650			_anature of advertising
650			_apost-production
650			_apre-production development
650			_aprinting process
650			_aproduction
650			_areproducing pictures
650			_atv ad
650			_atype world
650			_aunderstanding film tapes
942			_2Dewey Decimal Classification _cBK
999			_c18111 _d18111