| 000 | 01009nam a2200337Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a013244609X | ||
| 041 | _aeng | ||
| 082 |
_a659.132 _bCAP |
||
| 100 | _aCaples, John | ||
| 245 | 0 |
_aTested advertising methods _cby John Caples and Revised By Fred E. Hahn |
|
| 250 | _a5th ed., rev | ||
| 260 |
_aNew York: _bPrentice-Hall International, Inc. _c1997 |
||
| 300 |
_axxvi, 278p., ind. _c23 cm x 16 cm |
||
| 365 |
_aINR _b1192 |
||
| 650 | _aadvertising copy | ||
| 650 | _aadvertising strategy | ||
| 650 | _abrain teasers | ||
| 650 | _adirect mail | ||
| 650 | _aheadlines | ||
| 650 | _amass-market audience | ||
| 650 | _amehtods of writing | ||
| 650 | _aproblems in copywritings | ||
| 650 | _aselling power | ||
| 650 | _asmall ads | ||
| 650 | _atested advertising versus untested advertising | ||
| 650 | _aways to test your advertising | ||
| 650 | _awriting copy | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c18143 _d18143 |
||