| 000 | 00900nam a2200301Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0471174696 | ||
| 041 | _aeng | ||
| 082 |
_a659.10973 _bBON |
||
| 100 | _aBond, Jonathan | ||
| 245 | 0 |
_aUnder the radar : talking today's cynical consumer _cby Jonathan Bond and Richard Krishenbaum |
|
| 260 |
_aNew York: _bJohn Wiley and Sons, Ltd. _c1998 |
||
| 300 |
_axxiii, 226p., ind. _c23 cm x 16 cm |
||
| 365 |
_aINR _b1022.95 |
||
| 650 | _aadvertising agencies | ||
| 650 | _aadvertising campaigns | ||
| 650 | _abrand planning | ||
| 650 | _acreative work | ||
| 650 | _adeveloping creative department | ||
| 650 | _anew consumer | ||
| 650 | _arules | ||
| 650 | _aUnited States | ||
| 650 | _ausing media | ||
| 650 | _aword of mouth | ||
| 700 | _aKrishenbaum, Richard | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c18145 _d18145 |
||