000 | 00844nam a2200289Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0333764439 | ||
041 | _aeng | ||
082 |
_a658.8 _bMEL |
||
100 | _aMeldrum, Mike | ||
245 | 0 |
_aMarketing in manageable bites for busy managers and overwork students _cby Mike Meldrum and Malcolm McDonald |
|
260 |
_aLondon: _bMcMillan Press Ltd. _c1995 |
||
300 |
_axii, 294p. _c23 cm x 16 cm |
||
365 |
_aINR _b19.99 |
||
650 | _acompetitors | ||
650 | _acontrol | ||
650 | _adifferent marketing | ||
650 | _amarkets | ||
650 | _aplanning | ||
650 | _apositioning | ||
650 | _aproduct management | ||
650 | _arelationships | ||
650 | _aunderstanding basics marketing | ||
700 | _aMcDonald, Malcolm | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c18155 _d18155 |