000 00844nam a2200289Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0333764439
041 _aeng
082 _a658.8
_bMEL
100 _aMeldrum, Mike
245 0 _aMarketing in manageable bites for busy managers and overwork students
_cby Mike Meldrum and Malcolm McDonald
260 _aLondon:
_bMcMillan Press Ltd.
_c1995
300 _axii, 294p.
_c23 cm x 16 cm
365 _aINR
_b19.99
650 _acompetitors
650 _acontrol
650 _adifferent marketing
650 _amarkets
650 _aplanning
650 _apositioning
650 _aproduct management
650 _arelationships
650 _aunderstanding basics marketing
700 _aMcDonald, Malcolm
942 _2Dewey Decimal Classification
_cBK
999 _c18155
_d18155