000			00875nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0394540638
041			_aeng
082			_a658.84 _bWUN
100			_aWunderman, Lester
245		0	_aBeing direct : making advertising pay _cby Lester Wunderman
250			_a1st ed.
260			_aNew York: _bRandom House, Inc. _c1996
300			_axxiv, 305p., ind. _c24 cm x 16 cm
365			_aINR _b
650			_aadvertising agency
650			_aall began
650			_aAmerican express card
650			_achoices
650			_adialogue marketing
650			_adirect marketing media
650			_adiscover new medium
650			_ainvent best seller
650			_amagic ingredient
650			_apower of clubs
650			_atime flies
942			_2Dewey Decimal Classification _cBK
999			_c18158 _d18158