000			01152nam a2200397Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a013084084X
041			_aeng
082			_a658.84 _bROB
100			_aRoberts, Mary Lou
245		0	_aDirect marketing management _cby Mary Lou Roberts and Paul D. Berger
250			_a2nd ed.
260			_aLondon: _bPrentice-Hall International Limited _c1999
300			_axviii, 447p., ind. _c24 cm x 18 cm
365			_aINR _b981.16
650			_abroadcast media
650			_abusiness to business
650			_acatalog marketing
650			_acontemporary direct marketing
650			_acreative strategy
650			_acustomer databases
650			_acustomer service
650			_adirect marketing
650			_ainteractive media
650			_amail campaigns
650			_amailing lists
650			_amarketing programs
650			_aplanning and positioning
650			_aprint media
650			_aprofitability
650			_asegmentation
650			_atele marketing
700			_aBerger, Paul D.
942			_2Dewey Decimal Classification _cBK
999			_c18171 _d18171