000 00884nam a2200289Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0684850792
041 _aeng
082 _a658.85
_bLON
100 _aLonginotti-Buitoni, Gian Luigi
245 0 _aSelling dreams : how to make any product irresistible
_cby Gian Luigi Longinotti-Buitoni with Kip Longinotti-Buitoni
260 _aNew York:
_bSimon and Schuster
_c1999
300 _a335p., bib., ind.
_c24 cm x 16 cm
365 _aINR
_b672
650 _acustomers dreams
650 _adream makers
650 _adreamketing
650 _afinancing creativity
650 _amarketing
650 _aredefining excellence
650 _aselling
650 _aselling dream
650 _ashaping of dreams
700 _aLonginotti-Buitoni, Kip
942 _2Dewey Decimal Classification
_cBK
999 _c18177
_d18177