| 000 | 00696nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0452262380 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bCOL |
||
| 100 | _aRapp, Stan | ||
| 245 | 0 |
_aMaximarketing: the new direction in advertising, promotion, and marketing strategy _cby Stan Rapp and Thomas L. Collins |
|
| 250 | _a1st ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill, Inc. _c1989 |
||
| 300 |
_axiii, 278p., notes, ind. _c23 cm x 15 cm |
||
| 365 |
_aINR _b240 |
||
| 650 | _aadvertising | ||
| 650 | _amarketing | ||
| 650 | _asales promotion | ||
| 700 | _aCollins, Thomas L. | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c1830 _d1830 |
||