000			01132nam a2200397Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a8170407419
041			_aeng
082			_a659.1 _bCHU
100			_aChunawala, S. A.
245		0	_aAdvertising theory and Practice _cby S. A. Chunawala, K. J. Kumar, K. C. Sethia, G. V. Subramanian and V. G. Suchak
260			_aBombay: _bHimalaya Publishing House _c1993
300			_a421p. _c22 cm x 14 cm
365			_aINR _b60
650			_aadvertising
650			_aadvertising agencies
650			_abudget
650			_acareer
650			_acommunications
650			_acreativity
650			_aeconomic aspects
650			_aeffective advertisement
650			_akinds of advertising
650			_amarketing mix
650			_amedia for advertising
650			_amedia research
650			_aproduct research
650			_aresearch
650			_asocial aspects
700			_aKumar, K. J.
700			_aSethia, K. C.
700			_aSubramanian, G. V.
700			_aSuchak, V. G.
942			_2Dewey Decimal Classification _cBK
999			_c18303 _d18303