| 000 | 00833nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0029279534 | ||
| 041 | _aeng | ||
| 082 |
_a658.802 _bSCH |
||
| 100 | _aSchnaars, Steven P. | ||
| 245 | 0 |
_aMarketing strategy: a customer-driven approach _cby Steven P. Schnaars |
|
| 250 | _a1st ed. | ||
| 260 |
_aNew York: _bThe Free Press _c1991 |
||
| 300 |
_axvi, 319p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1340.3 |
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| 650 | _acustomer satisfaction | ||
| 650 | _ageneric strategies | ||
| 650 | _aglobal marketing strategy | ||
| 650 | _amarketing influence on strategy | ||
| 650 | _amarket-share strategy | ||
| 650 | _aproduct differentiation | ||
| 650 | _aproduct quality | ||
| 650 | _asegmentation | ||
| 942 |
_2Dewey Decimal Classification _cBK |
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| 999 |
_c18308 _d18308 |
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