000			01098nam a2200409Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0452269385
041			_aeng
082			_a659.1 _bLOI
100			_aLois, George
245		0	_aWhat's the big idea ? _cby George Lois with Bill Pitts
260			_aMiddlesex: _bPenguin Books Ltd. _c1993
300			_a288p., ind. _c24 cm x 15 cm
365			_aINR _b
650			_aadvertising
650			_abe careful
650			_acelebrities
650			_acreate big idea
650			_acreative approch research
650			_aego problem
650			_aexecute big idea
650			_amarketing
650			_aminority opinion
650			_anourish big idea
650			_apolitical advertising
650			_apositioning
650			_apropaganda
650			_areluctant clients
650			_aseemingly outrageous
650			_asex in advertising
650			_asimplify marketing
650			_aslogan
650			_asmall budget
700			_aPitts, Bill
942			_2Dewey Decimal Classification _cBK
999			_c1838 _d1838