| 000 | 00724nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0465043259 | ||
| 041 | _aeng | ||
| 082 |
_a659 _bPOP |
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| 100 | _aPope, Daniel | ||
| 245 | 4 |
_aThe making of modern advertising _cby Daniel Pope |
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| 260 |
_aNew York: _bBasic Books, Inc. _c1983 |
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| 300 |
_ax, 340p., notes, ind. _c21 cm x 14 cm |
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| 365 |
_aINR _b |
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| 650 | _aadvertising's effects on industry | ||
| 650 | _aage of advertising | ||
| 650 | _aagencies of persuation | ||
| 650 | _aethics of persuation | ||
| 650 | _aindustry's demand for advertising | ||
| 650 | _amessage of persuation | ||
| 942 |
_2Dewey Decimal Classification _cBK |
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| 999 |
_c1846 _d1846 |
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