000 00702nam a2200205Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0470029153
041 _aeng
082 _a658.8
_bBUL
100 _aBullmor, Jeremy
245 0 _aApples, insights and mad investors : an entertaining analysis of modern marketing
_cby Jeremy Bullmor, foreword by Sir Martin Sorrell
260 _aNew Jersey:
_bJohn Wiley and Sons, Inc.
_c2006
300 _ax, 164p., ind.
_c22 cm x 14 cm
365 _aINR
_b1126.51
650 _aclipboard and the copywriter
650 _aevery brand encounter counts
650 _aposh spice and persil
942 _2Dewey Decimal Classification
_cBK
999 _c1861
_d1861