| 000 | 01044nam a2200337Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0470820578 | ||
| 041 | _aeng | ||
| 082 |
_a658.827095 _bBLA |
||
| 100 | _aBlair, Mark | ||
| 245 | 4 |
_aThe 360 degree brand in Asia : creating more effective marketing communications _cby Mark Blair, Richard Armstrong and Mike Murphy |
|
| 260 |
_aSingapore: _bJohn Wiley and Sons (Asia) Pte. Ltd. _c2003 |
||
| 300 |
_axvi, 215p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1495 |
||
| 650 | _abrand | ||
| 650 | _abrand challenge | ||
| 650 | _abrand idea | ||
| 650 | _abrand involvement | ||
| 650 | _abrand loyalty | ||
| 650 | _acase study | ||
| 650 | _acollaborative partnerships | ||
| 650 | _acommunication in marketing | ||
| 650 | _acreating interplay | ||
| 650 | _adue diligence | ||
| 650 | _aintegration redefined | ||
| 650 | _anew brand environment | ||
| 700 | _aArmstrong, Richard | ||
| 700 | _aMurphy, Mike | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c1872 _d1872 |
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