000 01232nam a2200421Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0470851007
041 _aeng
082 _a384.530688
_bAHO
100 _aAhonen, Tomi T.
245 0 _a3G marketing : communities and strategic partnerships
_cby Tomi T. Ahonen, Timo Kasper and Sara Melkko
260 _aNew Jersey:
_bJohn Wiley and Sons Inc.
_c2004
300 _axxiii, 332p., bib., ind.
_c23 cm x 15 cm
365 _aINR
_b2079
650 _abilling
650 _abranding
650 _acellular telephone equipment industry
650 _acellular telephone services industry
650 _acombatting churn
650 _adistribution
650 _amarket intelligence
650 _amarketing
650 _amarketing plan
650 _apartnership
650 _aportal
650 _apromotion
650 _areachability
650 _asegmentation
650 _aselling mobile service
650 _aservice adoption
650 _aservice development and management
650 _atariffing
650 _aterminal
700 _aKasper, Tomi
700 _aMelkko, Sara
942 _2Dewey Decimal Classification
_cBK
999 _c1897
_d1897