000 00766nam a2200241Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a047085880X
041 _aeng
082 _a658.812
_bABR
100 _aAbram, John
245 4 _aThe seven myths of customer management : how to be customer-driven without being customer-led
_cby John Abram and Paul Hawkes
260 _aWest Sussex:
_bJohn Wiley and Sons Ltd.
_c2003
300 _axiv, 221p., ind.
_c24 cm x 16 cm
365 _aINR
_b1536
650 _aaligning product strategy
650 _acustomer attitude
650 _acustomer leadership
650 _acustomer relations
650 _amanagement
700 _aHawkes, Paul
942 _2Dewey Decimal Classification
_cBK
999 _c1900
_d1900