| 000 | 00925nam a2200349Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0470862599 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bMIL |
||
| 100 | _aMiller, Jon | ||
| 245 | 4 |
_aThe business of brands _cby Jon Miller and David Muir |
|
| 260 |
_aNew Jersey: _bJohn Wiley and Sons Inc. _c2004 |
||
| 300 |
_axvi, 270p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1469 |
||
| 650 | _abiographies | ||
| 650 | _abrand name products | ||
| 650 | _abrand strategy | ||
| 650 | _abrand value | ||
| 650 | _abrands and business | ||
| 650 | _achallenge | ||
| 650 | _alaunch | ||
| 650 | _alower price elasticity | ||
| 650 | _amanagement | ||
| 650 | _amarket share | ||
| 650 | _amarketing | ||
| 650 | _aplanning | ||
| 650 | _are brand | ||
| 650 | _avalue added | ||
| 700 | _aMuir, David | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c1903 _d1903 |
||