| 000 | 00922nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a047104220X | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bUPS |
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| 100 | _aUpshaw, Lynn B. | ||
| 245 | 0 |
_aBuilding brand identity : a strategy for success in a hostile marketplace _cby Lynn B Upshaw |
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| 260 |
_aNew York: _bJohn Wiley and Sons, Inc. _c1995 |
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| 300 |
_axiv, 354p., notes, ref., ins. _c24 cm x 16 cm |
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| 365 |
_aINR _b989.43 |
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| 650 | _abrand identity strategy | ||
| 650 | _acases | ||
| 650 | _acreative the interactive identity | ||
| 650 | _aevaluating brand reality | ||
| 650 | _ahumanising the identity | ||
| 650 | _aindividualising the customer | ||
| 650 | _amanaging identity in real world | ||
| 650 | _aminding the brand identity | ||
| 650 | _apromoting a power positioning | ||
| 942 |
_2Dewey Decimal Classification _cBK |
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| 999 |
_c1910 _d1910 |
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