000 00821 a2200265 4500
003 OSt
005 20220404110509.0
008 220330b |||||||| |||| 00| 0 eng d
020 _a978-1-4939-4087-5
082 _a658.802
_bMOD
100 _aLeeflang, Peter S. H.
245 _aModeling markets : Analyzing marketing phenomena and improving marketing decision making
250 _a1st ed
260 _bSpringer
_c2015
_aNew York
300 _a408p.
_bref., app., ind.
_c24 cm x 16 cm
490 _aInternational series in quantitative marketing
650 _xmarketing
650 _xmathematical models
650 _xdecision making
700 _aWieringa, Jaap E.
700 _aBijmolt, Tammo H. A.
700 _a Tammo H. A. Bijmolt, and Koen H. Pauwels
700 _aPauwels, Koen H.
942 _2ddc
_cBK
999 _c19134
_d19134