000			01196nam a2200373Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0471126012
041			_aeng
082			_a659.285 _bSKI
100			_aSkinner, Bruce E.
245		0	_aEvent sponsorship _cby Bruce E. Skinner and Vladimir Rukavina
260			_aNew Jersy: _bJohn Wiley and Sons Inc. _c2003
300			_axxii, 298p., app., ind. _c24 cm x 20 cm
365			_aINR _b2550
490			_aThe Wiley event management series
650			_abenefits
650			_acorporate sponsorship
650			_acreating the proper image in the eyes of your sponsors
650			_acreative approach
650			_aeffective sponsorship proposal
650			_aglobal event sponsorship
650			_aimportance of networking
650			_alegal issues
650			_aoutstanding events sell sponsorship
650			_aresearch
650			_aspecial events
650			_asponsorship evaluation process
650			_asponsorship marketing plan
650			_asponsorship sales
650			_astaff, client relationship
700			_aRukavina, Vladimir
942			_2Dewey Decimal Classification _cBK
999			_c1918 _d1918