000			01184nam a2200397Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0471139106
041			_aeng
082			_a658.87 _bZIC
100			_aZiccardi, Donald
245		0	_aMaster minding the store : advertising, sales promotion and the new marketing reality _cby Donald Ziccardi and David Moin
260			_aNew York: _bJohn Wiley and Sons, Inc. _c1997
300			_axxii, 310p., ref., ind. _c23 cm x 16 cm
365			_aINR _b901.94
650			_aadvertising
650			_abudgeting
650			_aconsumer competitior
650			_acreating developing brand image
650			_acreative
650			_acreative adaptation for the media
650			_agame plan
650			_amarketing
650			_amarketing plan
650			_ameasuring results
650			_amedia planning
650			_apersonal selling
650			_apoint of purchase
650			_apositioning company
650			_apublic relations
650			_areatil trade
650			_asales promotion
650			_atimetables
700			_aMoin, David
942			_2Dewey Decimal Classification _cBK
999			_c1922 _d1922