| 000 | 00736nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0471189626 | ||
| 041 | _aeng | ||
| 082 |
_a659.111 _bSTE |
||
| 100 | _aSteel, Jon | ||
| 245 | 0 |
_aTruth, lies, and advertising: the art of account planning _cby Jon Steel |
|
| 260 |
_aNew York: _bJohn Wiley and Sons, Inc. _c1998 |
||
| 300 |
_axix, 298p., bib., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1227.95 |
||
| 650 | _aaccount planning | ||
| 650 | _aadvertising agencies | ||
| 650 | _aadvertising campaigns | ||
| 650 | _aconsumers | ||
| 650 | _acreative ideas | ||
| 650 | _aresearch | ||
| 650 | _aUnited States | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c1929 _d1929 |
||