| 000 | 00799nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0471225819 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bZYM |
||
| 100 | _aZyman, Sergio | ||
| 245 | 4 |
_aThe end of advertising as we know it _cby Sergio Zyman and with Armin Brott |
|
| 260 |
_aNew Jersey: _bJohn Wiley and Sons, Inc. _c2002 |
||
| 300 |
_a239p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1422 |
||
| 650 | _aadvertising | ||
| 650 | _abrand awareness | ||
| 650 | _acelebrity endorsers | ||
| 650 | _afree media | ||
| 650 | _akilled traditional advertising | ||
| 650 | _aopportunity | ||
| 650 | _apackaging matters | ||
| 650 | _aproof pudding | ||
| 700 | _aBrott, Armin | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c1938 _d1938 |
||