000 00884nam a2200265Ia 4500
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020 _a0471237744
041 _aeng
082 _a658.812
_bSCH
100 _aSchmitt, Bernd H.
245 0 _aCustomer experience management : a revolutionary approach to connecting with your customers
_cby Bernd H. Schmitt
260 _aNew Jercy:
_bJohn Wiley and sons, Inc.
_c2003
300 _axiv, 242p., note, ind.
_c24 cm x 16 cm
365 _aINR
_b1397.5
650 _abrand experience
650 _acustomer experience management
650 _acustomer interface
650 _aexperiential platform
650 _aexperiential world of the customer
650 _ainnovation
650 _aoverview of CEM frame work
650 _ataking the customer seriously
942 _2Dewey Decimal Classification
_cBK
999 _c1940
_d1940