000 | 00884nam a2200265Ia 4500 | ||
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008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0471237744 | ||
041 | _aeng | ||
082 |
_a658.812 _bSCH |
||
100 | _aSchmitt, Bernd H. | ||
245 | 0 |
_aCustomer experience management : a revolutionary approach to connecting with your customers _cby Bernd H. Schmitt |
|
260 |
_aNew Jercy: _bJohn Wiley and sons, Inc. _c2003 |
||
300 |
_axiv, 242p., note, ind. _c24 cm x 16 cm |
||
365 |
_aINR _b1397.5 |
||
650 | _abrand experience | ||
650 | _acustomer experience management | ||
650 | _acustomer interface | ||
650 | _aexperiential platform | ||
650 | _aexperiential world of the customer | ||
650 | _ainnovation | ||
650 | _aoverview of CEM frame work | ||
650 | _ataking the customer seriously | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c1940 _d1940 |