| 000 | 00851nam a2200277Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0471263664 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bLEV |
||
| 100 | _aLevine, Michael | ||
| 245 | 2 |
_aA branded world : adventures in public relations and the creation of superbrands _cby Michael Levine |
|
| 260 |
_aNew Jersey: _bJohn wiley and Sons, Inc. _c2003 |
||
| 300 |
_axi, 260p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1395 |
||
| 650 | _aadvertising branding | ||
| 650 | _abrand expansion | ||
| 650 | _abrand leaders | ||
| 650 | _abrand loyalty and customer satisfaction | ||
| 650 | _abrand maintenance | ||
| 650 | _abranding | ||
| 650 | _acelebrity brand | ||
| 650 | _apowerful launch | ||
| 650 | _apublic relation | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c1948 _d1948 |
||