000			00778nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a047135659X
041			_aeng
082			_a658.827 _bUPS
100			_aUpshaw, Lynn B.
245		4	_aThe masterbrand mandate : the management strategy that unifies companies and multiplies value _cby Lynn B. Upshaw and Earl L. Taylor
260			_aLondon: _bPearson Educaiton _c2000
300			_axii, 323p., notes, ind. _c23 cm x 16 cm
365			_aINR _b1195
650			_abrand building
650			_acompetition
650			_acustomer community
650			_ainterglocalize
650			_amandate
650			_amasterbrand
700			_aTaylor, Earl L.
942			_2Dewey Decimal Classification _cBK
999			_c1974 _d1974