000			01075nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0471382442
041			_aeng
082			_a658.8 _bLOD
100			_aLodish, Leonard M.
245		0	_aEntrepreneurial Marketing _cby Leonard M. Lodish, Howard Lee Morgan and Amy Kallianpur
260			_a: _b _c2001
300			_axvi, 272p., app., notes, ind. _c24 cm x 16 cm
365			_aINR _b1482.52
650			_aadvertising decisions
650			_abuilding strong brands
650			_adistribution channel
650			_aentrepreneurial pricing decisions
650			_amarketing
650			_amarketing problem
650			_anew business enterprises
650			_anew products
650			_apositioning
650			_apromotion and viral marketing
650			_apublic relations
650			_araising capital
650			_asales management
650			_aservice rollout
700			_aKallianpur, Amy
700			_aMorgan, Lee Morgan
942			_2Dewey Decimal Classification _cBK
999			_c1977 _d1977