000			00707nam a2200241Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0471444391
041			_aeng
082			_a658.8343 _bHIL
100			_aHill, Dan
245		0	_aBody of truth : leveraging what consumers can't or won't say _cby Dan Hill
260			_aNew Jarsey: _bJohn Wiley and Sons, Inc. _c2003
300			_aiv, 267p., ind. _c24 cm x 16 cm
365			_aINR _b1440.6
650			_abrand story design
650			_aconsumers
650			_aemotional positioning
650			_aemotive branding
650			_arationality redefined
650			_aresearch
942			_2Dewey Decimal Classification _cBK
999			_c1999 _d1999