| 000 | 00649nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0471479233 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bKET |
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| 100 | _aKetchum, David | ||
| 245 | 0 |
_aBig M little m marketing : new strategies for a new Asia _cby David Ketchum |
|
| 260 |
_aSingapore: _bJohn Wiley and Sons (Asia) Pte. Ltd. _c2003 |
||
| 300 |
_axii, 220p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1452.57.00 |
||
| 650 | _acompetitive advantage | ||
| 650 | _amarketing | ||
| 650 | _arelationships | ||
| 650 | _astrategy | ||
| 942 |
_2Dewey Decimal Classification _cBK |
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| 999 |
_c2010 _d2010 |
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