000			00950nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0471495743
041			_aeng
082			_a658.8 _bHOF
100			_aHofmeyr, Jan
245		0	_aCommitment-led marketing : the key to brand profit is in the customer's mind _cby Jan Hofmeyr and Butch Rice
260			_aWest sussex: _bJohn wiley and sons ltd _c2000
300			_axiv, 299p., ref., ind. _c30 cm x 21 cm
365			_aINR _b
650			_aadvertisers cannot ignore commitment
650			_abrand profits
650			_acase study
650			_aconsumer behavior
650			_aconsumers attitudes
650			_acustomer relationship
650			_amarketing
650			_amotivation research
650			_apeople behaviour
650			_apolitical marketing
650			_apsychology
700			_aRice, Butch
942			_2Dewey Decimal Classification _cBK
999			_c2016 _d2016