000 | 01074nam a2200337Ia 4500 | ||
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008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a047172016X | ||
041 | _aeng | ||
082 |
_a658.564 _bKLI |
||
100 | _aKlimchuk, Marianne Rosner | ||
245 | 0 |
_aPackaging design : successful product branding from concept to shelf _cby Marianne Rosner Klimchuk and Sandra A. Krasovec |
|
260 |
_aNew Jersey: _bJohn Wiley and Sons, Inc. _c2006 |
||
300 |
_ax, 262p., app., bib., glos., ind. _c24 cm x 19 cm |
||
365 |
_aINR _b2128 |
||
650 | _acommunicating with colour | ||
650 | _aconsidering the environment | ||
650 | _adefining packaging design | ||
650 | _adesign | ||
650 | _adesign fundamentals | ||
650 | _adesign process | ||
650 | _aimagery | ||
650 | _apackaging | ||
650 | _aplanning for production | ||
650 | _astakeholders | ||
650 | _astructures and materials | ||
650 | _atypography | ||
650 | _aunderstanding legal issues | ||
700 | _aKrasovec, Sandra A. | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c2050 _d2050 |