000			00918nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0471830526
041			_aeng
082			_a658.800973 _bHAR
100			_aHartley, Robert F
245		0	_aMarketing mistakes _cby Robert F Hartley
250			_a3rd ed.
260			_aNew York: _bWiley _c1986
300			_avii , 296p _c23 cm x 15 cm
365			_aINR _b0
650			_acase studies
650			_acoors
650			_aEdsel
650			_aerrors in marketing strategy
650			_afallacy of conservatism
650			_aGillette
650			_aKorvette
650			_amarketing
650			_aMontgomery ward
650			_aNestle's infant formula
650			_apublic image
650			_asocial constraints
650			_aUnited States
650			_aworld football league
942			_2Dewey Decimal Classification _cBK
999			_c2060 _d2060