000 00800nam a2200253Ia 4500
008 221207s9999 xx 000 0 und d
020 _a978-3-319-17124-1
041 _aeng
082 _a658.406
_bDRE
100 _aDrews, Ralf; Lamson, Melissa
245 0 _aMarket entry into the USA : why European companies fail and how to succeed
260 _aCham:
_bSpringer
_c2016
365 _aINR
_b642574.00
541 _d2017-03-17
650 _abusiness
650 _abusiness enterprises
650 _amanagement
650 _amarketing
650 _amarketing research
650 _aorganizational change
650 _aUnited States
856 _3e-Book
_uhttp://link.springer.com/book/10.1007/978-3-319-17124-1
_yClick here to access e-Book
942 _2Dewey Decimal Classification
_EBK
999 _c20613
_d20613