| 000 | 00989nam a2200325Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0471845965 | ||
| 041 | _aeng | ||
| 082 |
_a658.82 _bTEM |
||
| 100 | _aTemporal, Paul | ||
| 245 | 0 |
_aHi tech hi touch branding : creating brand power in the age of technology _cby Paul Temporal and K. C. Lee |
|
| 260 |
_aSingapore: _bJohn Wiley and Sons (Asia) Pte Ltd. _c2000 |
||
| 300 |
_axii, 219p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b1443.59 |
||
| 650 | _abrand name products | ||
| 650 | _abranding | ||
| 650 | _abranding on the web | ||
| 650 | _acomprehensive branding | ||
| 650 | _acorporat brand image | ||
| 650 | _aelectronic commerce | ||
| 650 | _aglobal telecommunications company | ||
| 650 | _amarketing | ||
| 650 | _anew market | ||
| 650 | _aold brand | ||
| 650 | _apositioning strategies | ||
| 650 | _atechnology | ||
| 700 | _aLee, K. C. | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c2064 _d2064 |
||