000 01031nam a2200349Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a047322244X
041 _aeng
082 _a658.8096606
_bSIM
100 _aSimon, Francoise
245 0 _aBuilding global biobrands : taking biotechnology to market
_cby Francoise Simon and Philip Kotler foreword by Kevin Sharer
260 _aNew York:
_bFree Press
_c2003
300 _axv, 336p., notes., glo., ind.
_c24 cm x 16 cm
365 _aINR
_b1159
650 _abio marketspace
650 _abiobrands
650 _abiomarketing
650 _abionetworks
650 _abiopricing strategies
650 _abiosector
650 _abiotechnology industries
650 _abuilding biobrands
650 _ae health
650 _ainternet
650 _alinking online and ofline strategy
650 _amarketing
650 _apharmaceutical
650 _aprice
700 _aKotler, Philip
942 _2Dewey Decimal Classification
_cBK
999 _c2082
_d2082