000 00835nam a2200277Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0070439532
041 _aeng
082 _a658.827
_bMOO
100 _aMoon, Michael
245 0 _aFirebrands : building brand loyalty in the internet age
_cby Michael Moon and Doug Millison
260 _aNew Delhi:
_bTata McGraw-Hill Publishing Company Limited
_c2001
300 _axviii, 318p., glos., ind.
_c24 cm x 16 cm
365 _aINR
_b375
650 _abrand choice
650 _abrand fundamentals
650 _abrand loyalty
650 _abuilding brand
650 _afirebrands
650 _ainternet marketing
650 _atradition
650 _aweb site development
700 _aMillison, Doug
942 _2Dewey Decimal Classification
_cBK
999 _c212
_d212