000 | 00501nam a22001697a 4500 | ||
---|---|---|---|
008 | 230216b |||||||| |||| 00| 0 eng d | ||
020 | _a9780367346393 | ||
082 | _a659.1019 | ||
100 | _aFennis, Bob Michael | ||
245 | _aThe psychology of advertising | ||
250 | _a3rd | ||
260 |
_aNew York _bRoutledge _c2021 |
||
300 | _axii, 466p., ref., glos., ind., 24 cm x 17 cm | ||
650 |
_xadvertising _xpsychological aspects _xconsumers _xattitudes |
||
700 | _aStroebe, Wolfgang | ||
942 |
_2ddc _cBK |
||
999 |
_c21402 _d21402 |