000 | 00505 a2200169 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20230401201926.0 | ||
008 | 230401b |||||||| |||| 00| 0 eng d | ||
020 | _a978- 0367902544 | ||
082 | _a658.8 | ||
100 | _aBeveridge, Ivana | ||
245 | _aIntercultural marketing : theory and practice | ||
260 |
_bRoutledge _c2021 _aNew York |
||
300 | _axiii, 229p., ref., ind., 23 cm X 15 cm | ||
650 |
_xmarketing _xcross-cultural studies _xconsumers _xinternational trade |
||
942 |
_2ddc _cBK |
||
999 |
_c21496 _d21496 |