000 00505 a2200169 4500
003 OSt
005 20230401201926.0
008 230401b |||||||| |||| 00| 0 eng d
020 _a978- 0367902544
082 _a658.8
100 _aBeveridge, Ivana
245 _aIntercultural marketing : theory and practice
260 _bRoutledge
_c2021
_aNew York
300 _axiii, 229p., ref., ind., 23 cm X 15 cm
650 _xmarketing
_xcross-cultural studies
_xconsumers
_xinternational trade
942 _2ddc
_cBK
999 _c21496
_d21496