| 000 | 01237 a2200193 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230927020344.0 | ||
| 008 | 230825b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-1119900573 | ||
| 082 | _a658.816 | ||
| 100 | _aZatta, Danilo | ||
| 245 | _aThe pricing model revolution: How pricing will change the way we sell and buy on and offline | ||
| 260 |
_aHoboken, NJ: _bJohn Wiley & Sons, _c2022. |
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| 300 | _axiii, 241p., note., ind., 24 cm X 16 cm | ||
| 500 | _aRecommended by: Banikanta Mishra | ||
| 521 | _aContents: Part I The Pricing Model Revolution 1 Chapter 1 Monetization as a priority 3 Part II New Approaches to Monetization 15 Chapter 2 Pay-per-use/per-wash/per-mile/… 17 Chapter 3 Subscription pricing 39 Chapter 4 Outcome-based pricing 57 Chapter 5 Psychological pricing 77 Chapter 6 Dynamic pricing 97 Chapter 7 Artificial-intelligence based pricing 119 Chapter 8 Freemium 133 Chapter 9 Sympathetic pricing 149 Chapter 10 Participative pricing 163 Chapter 11 Neuropricing 181 Part III How to Win 197 Chapter 12 Success with new pricing models 199 Notes 211 About the Author 225 Index 227 | ||
| 650 |
_xpricing _xrevenue management |
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| 942 |
_2ddc _cBK |
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| 999 |
_c21672 _d21672 |
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