| 000 | 00532nam a22001457a 4500 | ||
|---|---|---|---|
| 008 | 230710b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0970709919 | ||
| 082 | _a659.157 | ||
| 100 | _aLiljenwall, Robert (ed.) | ||
| 245 | _aThe power of point of purchase advertising : marketing at retail (with CD) | ||
| 260 |
_aWashington _bPoint of Purchase Advertising International _c2004 |
||
| 300 | _a248p., 27 cm x 19 cm | ||
| 650 |
_xmarketing _xretail _xadvertising _xconsumer behaviour _xadvertising design and creativity |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c21710 _d21710 |
||