000 00964nam a2200325Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0534507549
041 _aeng
082 _a659.14
_bMEE
100 _aMeeske, Milan D.
245 0 _aCopywriting for the electronic media : a practical guide
_cby Milan D. Meeske
250 _a3rd ed.
260 _aBelmont:
_bWadsworth Publishing Comapny
_c1998
300 _axvii, 296p., glos., bib., ind.
_c28 cm x 22 cm
365 _aINR
_b740.85
650 _aadvertising copy
650 _abroadcast commercial
650 _abroadcasting advertising
650 _abroadcasting campaign
650 _agetting your first job
650 _aissue
650 _apolitical announcements
650 _apromotion
650 _apublic service
650 _aradio commercial
650 _aradio copy
650 _atelevision commercial
942 _2Dewey Decimal Classification
_cBK
999 _c2176
_d2176