000			03028 a2200205 4500
003			OSt
005			20231130153304.0
008			231128b |||||||| |||| 00| 0 eng d
020			_a978-1839109867
082			_a658.802
100			_aStewart, David W. (ed.)
245			_aHow to get published in the best marketing journals
260			_aCheltenham: _bEdward Elgar Publishing, _c2020.
300			_axxi, 228p., ind., 23 cm X 15 cm
500			_aRecommended by: Kallol Das
521			_aContent: SECTION I THE PUBLICATION PROCESS Introduction to Section I 2 1 The Contribution Continuum Revisited Daniel M. Ladik and David W. Stewart 4 2 John O. Summers (2001), ‘Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process’, Journal of the Academy of Marketing Science , 29 (4), Fall, 405–15 17 3 Publishing Ethics: Managing for Success O.C. Ferrell and Linda Ferrell 28 SECTION II TAILORING YOUR WORK TO YOUR AUDIENCE Introduction to Section II 46 4 On the Positioning of Research Papers in the Marketing Discipline Gary L. Frazier 47 5 How to Publish Consumer Research Based on Experiments in the Top Marketing Journals Cornelia ‘Connie’ Pechmann 53 6 John H. Roberts, Ujwal Kayande and Stefan Stremersch (2014), ‘From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain’, International Journal of Research in Marketing , 31 (2), June, 127–40 70 7 Deborah J. MacInnis (2011), ‘A Framework for Conceptual Contributions in Marketing’, Journal of Marketing , 75 (4), July, 136–54 84 8 Publishing Marketing Strategy Papers in Scholarly Journals V. Kumar 103 9 So, You Want to Write Policy-Relevant Articles? Ronald Paul Hill 126 10 Publishing in International Marketing: Challenges, Opportunities, and Guideposts Constantine S. Katsikeas 138 11 Sample Design for Research in Marketing Vikas Mittal 157 SECTION III REVIEWS AND THE REVISION PROCESS Introduction to Section III 175 12 Donald R. Lehmann and Russell S. Winer (2017), ‘The Role and Impact of Reviewers on the Marketing Discipline’, Journal of the Academy of Marketing Science , 45 (5), September, 587–92 177 13 How Papers Get Better Before They Get Published Ruth N. Bolton 183 14 The Service-Dominant Logic Journey: From Conceptualization to Publication Stephen L. Vargo 188 SECTION IV FINAL THOUGHTS Introduction to Section IV 198 15 David W. Stewart (2008), ‘Academic Publishing in Marketing: Best and Worst Practices’, European Business Review, Special Issue: Academic Journals and Academic Publishing , 20 (5), 421–33 199 16 Responding to Reviewers: Lessons from 17 Years of Editor Experience at Duke University Christine Moorman, James R. Bettman, Joel D. Huber, Mary Frances Luce and Richard Staelin 212
650			_xcommunication in marketing _xmarketing _xperiodicals _xpublishing _xmarketing literature _xmarketing research
700			_aLadik, Daniel M. (ed.)
942			_2ddc _cBK
999			_c21831 _d21831