000			00952nam a2200325Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0534533647
041			_aeng
082			_a302.23 _bJAM
100			_aJemieson, Kathleen Hall
245		4	_aThe interplay of influence : news, advertising, politics and the mass media _cby Kathleen Hall Jemieson and Karlyn Kohrs Campbell
250			_a5th ed.
260			_aCalifornia: _bThomson Wordsworth _c2001
300			_axviii, 362p., ind. _c23 cm x 19 cm
365			_aINR _b525.8
650			_aadvertising
650			_aaudiences
650			_ainfluence
650			_amass communication
650			_amass media
650			_anews as persuasion
650			_apolitical campaign
650			_aproduct campaigns
650			_aratings
650			_arevenues
650			_aUSA
700			_aCampbell, Karlyn Kohrs
942			_2Dewey Decimal Classification _cBK
999			_c2187 _d2187