000			01741 a2200229 4500
003			OSt
005			20231215010105.0
008			231213b |||||||| |||| 00| 0 eng d
020			_a978-1138737518
082			_a658.816
100			_aThomas T. Nagle
245			_aThe strategy and tactics of pricing: A guide to growing more profitably
250			_a7th.
260			_aNew York: _bRoutledge, _c2024.
300			_axxiv, 335p., ind., 25 cm X 18 cm
500			_aRecommended by: Subrat Sarangi
521			_aContent: Preface xiii Acknowledgments xv List of In-Line Boxes xvii Chapter 1 Strategic Pricing 1 Coordinating the Drivers of Profitability Chapter 2 Economic Value 26 The Guiding Force of Pricing Strategy Chapter 3 Price and Value Communication 56 Strategies to Influence Willingness-to-Pay Chapter 4 Price Structure 76 Tactics for Pricing Differently Across Customer Segments Chapter 5 Pricing Policy 106 Infl uencing Customer Expectations and Purchase Behaviors Chapter 6 Price Level 133 Setting Prices that Capture a Share of the Value Created Chapter 7 Price Competition 152 Managing Conflict Thoughtfully Chapter 8 Measurement of Price Sensitivity 173 Research Techniques to Supplement Judgment Chapter 9 Financial Analysis 207 Analyzing Costs and Profits for Pricing Chapter 10 Specialized Strategies 240 Adapting Pricing to Accommodate Common Challenges Chapter 11 Creating Strategic Pricing Capability 262 Assembling Talent, Processes, and Data to Build Competitive Advantage Chapter 12 Ethics and the Law 293 Understanding the Constraints on Pricing
650			_xpricing _xmarketing _xdecision making
700			_aMuller, Georg
700			_aGruyaert, Evert
942			_2ddc _cBK
999			_c21921 _d21921