000 00999nam a22002057a 4500
008 231126b |||||||| |||| 00| 0 eng d
020 _a9780262048217
082 _a658.05
100 _aWixom, Barbara Haley
245 _aData is everybody's business: The fundamentals of data monetization
260 _aCambridge:
_bThe MIT Press,
_c2023.
300 _ax, 190p., app., note., ind., 23 cm X 15 cm
490 _aManagement on the cutting edge
500 _aRecommended by: Subrat Sarangi
521 _aContent: lntroduction: Data ls Everybody's Business 1 Data Monetization 2 Data Monetization Capabilities 3 lmproving with Data 4 Wrapping with Data 5 Selling lnformation Solutions 6 Creating a Data Democracy 7 Data Monetization Strategy 8 Monetizing Your Data Appendix: The Capability Assessment Worksheet
650 _xelectronic data processing
_xeconomic aspects
_xbig data
_xdata mining
700 _aBeath, Cynthia Mathis
700 _aOwens, Leslie
942 _2ddc
_cBK
999 _c22022
_d22022