| 000 | 02251 a2200217 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240221030108.0 | ||
| 008 | 240215b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-9819988334 | ||
| 082 | _a006.3 | ||
| 100 | _aHeggde, Githa S. (ed.) | ||
| 245 | _aImmersive technology and experiences: Implications for business and society | ||
| 260 |
_aSingapore, _bSpringer Nature: _c2024. |
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| 300 | _axxx, 277p., ind., 22 cm X 15 cm | ||
| 500 | _aRecommended by: Githa S. Heggde | ||
| 521 | _aContent: Chapter 1. Limited Edition Products: A Literature Review and Future Research Agenda Chapter 2. Dealing with AI-Is It a Pleasure or Pain? Chapter 3. Digi & the Metaverse Chapter 4. Exploring Socially Constructed Technological Platform—Metaverse—as an Educational Tool for Attaining SDG 4 & PRME Chapter 5. Algorithmic Bias: A Challenge for Ethical Artificial Intelligence (AI) Chapter 6. Integrating Communication and Mass Media in Education: The Transformative Potential of Immersive Technologies Chapter 7. Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse Chapter 8. Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application Chapter 9. Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India Chapter 10. Technicolor Creative Studios: Pioneering Immersive Experiences in the Media and Chapter 11. Media Richness Theory (MRT) Model: An Implication for Immersive World Toward Effective Green Communication Generating Green Marketing Awareness Among FMCG Retailers Chapter 12. Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environment Chapter 13. I Am Confused: Coping With Customer Confusion in Metaverse Shopping Chapter 14. Anxiety in Immersive World: A Self-Presentational Perspective of Facebook Use | ||
| 650 |
_xcomputational intelligence _xenvironnements virtuels partagés _xmetaverse _xshared virtual environments _xvirtual reality _xmanagement information systems |
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| 700 | _aPanda, Rasananda (ed.) | ||
| 700 | _aPatra, Santosh Kumar (ed.) | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c22056 _d22056 |
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