000			01270 a2200205 4500
003			OSt
005			20240331115419.0
008			240327b |||||||| |||| 00| 0 eng d
020			_a978-9354245763
082			_a658.872
100			_aChishti, Zarrar
245			_aGamification marketing for dummies
260			_aHoboken, _bWiley: _c2021.
300			_ax, 282p., ind., 23 cm X 18 cm
490			_aFor dummies
500			_aRecommended by: Kallol Das ----------------------------------------
521			_aContent: Gamifying your marketing strategy Getting to know gamification models Identifying your target audience Increasing engagement in your campaign Budgeting your development Getting to know the technology Making your game a reality Selecting the right components Launching and promoting your game Capturing all the data Analyzing and applying data Avoiding data overload Failing up: learning from your first quest Relaunching your gamification marketing campaign Ten best gamification marketing examples Ten common gamification marketing mistakes Ten benefits to gamifying your marketing
650			_xinternet marketing _xdigital marketing _xconsumer behavior _xsocial aspects _xvideo games _xgamification _xe-commerce
942			_2ddc _cBK
999			_c22155 _d22155