000 00663nam a2200217Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0538727195
041 _aeng
082 _a658.8
_bJON
100 _aJones, Susan K.
245 0 _aMarketing convergence : how the leading companies are profiting from integrating online and offline marketing strategies
_cby Susan K. Jones and Ted Spiegel
260 _a:
_b
_c2003
300 _a232p., ind.
_c24 cm x 16 cm
365 _aINR
_b753.5
650 _aleaders
650 _amarketing
650 _astrategies
700 _aSpiegel, Ted
942 _2Dewey Decimal Classification
_cBK
999 _c2226
_d2226