| 000 | 00695nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0538802510 | ||
| 041 | _aeng | ||
| 082 |
_a658.807 _bJAI |
||
| 100 | _aJain, Subash C. | ||
| 245 | 0 |
_aMarketing planning and strategy _cby Subhash C. Jain |
|
| 250 | _a3rd ed. | ||
| 260 |
_aCincinnati: _bSouth-Western Publishing Co. _c1990 |
||
| 300 |
_axxi, 916p., cases., ind. _c24 cm x 19 cm |
||
| 365 |
_aINR _b851.62 |
||
| 650 | _amarketing planning | ||
| 650 | _amarketing strategies | ||
| 650 | _astrategic analysis formulation direction formulation implementation control | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c2227 _d2227 |
||